Growth Marketing Analyst

Job Title: Growth Marketing Analyst

Location: Remote

Salary: N400,000 - N500,000

We are seeking a detail-oriented and data-driven Performance and Marketing Analyst to join our organization. The successful candidate will play a key role in analyzing marketing performance, monitoring campaign effectiveness, and providing actionable insights to optimize customer acquisition, engagement, and retention.

Job Responsibilities:

• Analyze and report on the performance of digital marketing campaigns (paid ads, SEO, social media, email, partnerships, etc.) to ensure ROI and effectiveness.
• Track customer acquisition, conversion rates, churn, and retention metrics across multiple marketing channels.
• Develop dashboards and performance reports for management, providing insights and recommendations to improve marketing strategy.
• Collaborate with the finance and growth teams to align marketing spend with overall business objectives.
• Conduct competitor and market analysis to identify opportunities and gaps in product positioning.
• Optimize campaign performance by testing creative, channels, and messaging.
• Monitor budget utilization and provide recommendations to maximize efficiency.
• Work with product and sales teams to support go-to-market strategies and product launches.

Job Requirements:

• Bachelor’s degree in Marketing, Business, Mass Communication, or a related field.
• 3–5 years of proven experience as a Marketing Analyst, Performance Analyst, or a similar role (preferably within fintech or financial services).
• Strong understanding of digital marketing channels and performance metrics.
• Proficiency in analytical and reporting tools such as Google Analytics, Power BI, Tableau, or similar.
• Advanced Excel/Google Sheets skills and strong data analysis capabilities.
• Knowledge of marketing automation tools (HubSpot, Mailchimp, or similar) is a plus.
• Strong financial and business acumen with the ability to connect marketing performance to company growth.
• Excellent communication and presentation skills.
• Ability to work in a fast-paced, startup environment with cross-functional teams.