SEO/SEM Specialist

Job Title: SEO/SEM Specialist

Location: Virtual

Salary: N200,000 - N250,000

Job Overview

We are seeking a skilled and passionate SEO/SEM Specialist to join our team and elevate our digital presence through strategic search optimization and community engagement. As an SEO/SEM Specialist, you will play a critical role in enhancing our online visibility, driving targeted traffic, and fostering meaningful community engagement.

Responsibilities

 Conduct keyword research and implement on-page and off-page SEO strategies to improve organic visibility.

 Manage and optimize pay-per-click (PPC) campaigns across platforms such as Google Ads and Bing Ads.

 Track, analyze, and report on campaign performance metrics (CTR, CPC, ROI, etc.) and provide actionable insights.

 Collaborate with content creators and developers to ensure website health, speed, and SEO best practices are in place.

 Stay updated with the latest SEO/SEM trends, algorithm changes, and tools.

Requirements

 Bachelor's degree in Marketing, Communications, Business, or a related field.

 2–3 years of proven experience in SEO/SEM within the fintech or finance industry.

 Hands-on experience with tools like Google Analytics, SEMrush, Ahrefs, Google Ads, and Tag Manager.

 Strong understanding of search engine algorithms and ranking factors.

 Excellent written and verbal communication skills.

 Analytical mindset with the ability to interpret data and provide insights.

 A proactive attitude, collaborative spirit, and attention to detail.