Marketing Analyst

Job Title: Marketing Analyst

Location: Virtual

Salary: N250,000 - N300,000

Job Overview

We are seeking a results-driven Marketing Analyst with three or four years of experience in the fintech or finance industry. The ideal candidate will have a strong analytical mindset, deep knowledge of marketing metrics, and experience in community engagement.

Responsibilities:

 Track, analyze, and report on key marketing KPIs across digital and offline channels.

 Conduct competitive analysis and market research to identify trends, threats, and opportunities.

 Deliver actionable insights and recommendations to optimize campaign performance and ROI.

 Collaborate with the marketing team to ensure all initiatives are aligned with data-driven strategies.

Job Requirements:

 Bachelor’s degree in Marketing, Business, Economics, or a related field.

 3–4 years of relevant experience in a fintech or finance environment.

 Proven ability to interpret and present marketing data clearly and effectively.

 Strong knowledge of marketing tools, analytics platforms (e.g., Google Analytics, HubSpot), and CRM systems.

 Excellent communication and interpersonal skills.

 Experience managing community engagement across digital platforms is a plus.